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Enters Sephora in Mexico and the Middle East.
ELF Beauty is in expansion mode. In recent months, the beauty brand debuted in Sephora Mexico, expanded in the Middle East and developed its Dollar General business in the US. In fact, ELF is a top three brand in Sephora Mexico, explained CEO Tarang Amin during a conference call to discuss Q1 2026 results. Now, ELF will add Rhode in Sephora North America and Natrium will be introduced in Sephora Australia. Even as it expands, ELF remains wary of tariffs. The company raised prices $1 across...
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